In 2001, Kylie Minogue starred in one of the most iconic and controversial advertisements in the lingerie industry: Agent Provocateur: Proof. Directed by Steve Reeve and produced by CDP London, the short film featured Kylie in a theatrical and sensual setting, challenging viewers to remain unmoved by her provocative performance.
In the video, Kylie Minogue wears black lingerie and performs on a velvet-covered mechanical bull, with movements reminiscent of burlesque and cabaret. Her performance culminates with a daring line, inviting the men present to “stand up,” implying that her performance has elicited an obvious reaction. This provocation, combined with the refined aesthetics and ironic tone, made the commercial an international advertising cult classic.
The campaign received numerous awards, including the title of “best cinema commercial” in a survey conducted by Digital Cinema Media in 2009.
In the video, Kylie Minogue wears black lingerie and performs on a velvet-covered mechanical bull, with movements reminiscent of burlesque and cabaret. Her performance culminates with a daring line, inviting the men present to “stand up,” implying that her performance has elicited an obvious reaction. This provocation, combined with the refined aesthetics and ironic tone, made the commercial an international advertising cult classic.
The campaign received numerous awards, including the title of “best cinema commercial” in a survey conducted by Digital Cinema Media in 2009.
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