In 2012 Hardees (AKA Carl’s Jr.) launches its first major sexy commercial since Paris Hilton‘s, aired during the Super Bowl. Kate Upton is the new star of the sexy campaign with the “Drive-In” commercial. The model, at the height of popularity, eats a Thickburger burger while sitting in a vintage car at a drive-in, amid sighs, winks and sensual close-ups. Kate wears a very short skirt with black stockings and garter belts underneath. The commercial achieves great viral success and marks the beginning of a new wave of celebrity endorsers for Carl’s Jr.
