Carl’s Junior’s 2014 “I Love Texas” commercial is a tribute to Paris Hilton almost a decade after the famous “I Love Paris” video. The main protagonist is Hannah Ferguson, model for Sports Illustrated, who washes a huge pickup truck in a bikini and lusciously bites into Texas BBQ Thickburger. Surprisingly, Paris Hilton arrives at the end of the video in her black Bentley and comments, “You missed a spot,” before she too samples the burger. Directed by Chris Applebaum and set to music with a new version of “I Love Paris,” the video is an explicit homage to the brand’s roots in provocative marketing.
