In 2013, the sexy face of the Carl’s Jr./Hardee commercial is that of Nina Agdal, a beautiful Danish model. The commercial is set on a tropical beach; Nina wears a black bikini and rolls around in the waves as she bites into a Carl’s Jr. fish sandwich. The sensual shots and paradisiacal backdrop transform the product – a simple fish sandwich – into an explicitly erotic visual experience. The commercial, aired during the Super Bowl, continues the tradition of racy commercials and attracts both praise and criticism for its intentionally sexualized approach. The campaign succeeds in its intent to stand out, reinforcing the brand’s identity.
